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Content Marketing Lead
AQMetrics is a high-energy, fast-growing RegTech company. With the AQMetrics platform, our customers can understand their risks whilst complying with regulations in a way that has never before been possible. We are a team of agile, boundary-pushing problem-solvers who love to invent and improve. We fearlessly take big chances and know that optimism and perseverance are the keys to success — and we are tested on that daily. This is an opportunity to be part of the sales and marketing team for this VC-funded RegTech company.
The content marketing lead demonstrates a deep understanding of software-as-a-service (SaaS) B2B markets and financial services buyers in order to evolve, execute and lead the AQMetrics SaaS content and editorial strategy. The content marketing lead must have an expert understanding of the buying audiences and needs and often acts as a subject matter expert (SME) who transfers knowledge about financial markets, buyers and regulatory products across marketing and sales functions.
Website, Content Writing and Content Management:
You will work closely with our marketing executive to create edit and publish web content for www.aqmetrics.com which will, in turn, provide an impressive online experience and ultimately improve conversions. This will include continuously creating new content and material for the website. This includes website copy, blog posts, product datasheets, marketing copy and whitepapers.
Creating product content to achieve specific KPIs:
You will need to be comfortable writing compelling, unique and well-researched content at a fast pace, targeted at lead generation.
Off-Site Content, Digital PR:
This will involve creating story ideas and press releases, earning backlinks and driving quality referral traffic. You will constantly be developing and maintaining relationships with relevant online journalists.
Support the working calendar of written content for all relevant industry campaigns and events that will provide basis for product, PR and digital marketing content and campaigns.
Other Activities Include:
It is essential the candidate demonstrates the following skills: